Brand endorsements have become the most convenient alternative earning sources for stars. Just a 20 second commercials brings in crores of Rupees and multiples their bank balances. Last week, we gave you a countdown of the highly paid male celebrity endorsers, where Aamir Khan emmerged as the clear winner with this 35 Crore telecom company [...]
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Animation and advertising, separated at birth, seem to be pairing up to create an all-consuming on-screen culture. The animated model is fast replacing celebrities on the endorsement circuit. These blown-up characters are now selling everything, from cell phones and fizzy drinks to cough lozenges and air-fresheners.
Companies like Vodafone, Virgin Mobile, Reliance Communication, Coca-Cola and Reckitt [...]
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